The "52-hertz whale" is a unique and mysterious whale known for its unusually high-pitched call, which resonates at 52 hertz—much higher than the typical range of whale songs. Discovered in the late 1980s, it has been dubbed "the loneliest whale in the world" because no other whale species has been recorded responding to or producing sounds at this frequency. Despite extensive efforts, the species of the 52-hertz whale remains unidentified, and it has never been spotted. The whale’s isolated and unheard calls have captured public fascination, symbolizing solitude and the longing for connection.

Inspired by the story of the 52-hertz whale, this brand aims to share a message: loneliness isn’t as terrifying as it seems. We all feel lonely sometimes, and while it can lead to challenges like depression and other psychiatric disorders, we’re still far better off than the 52-hertz whale. So, we named our brand Fifty Hertz AND1, which means that no matter how lonely we are, we are still not the loneliest ones. We hope to find the light in darkness, and with the belief that the world is beautiful, we affirm that it is not bad, and you will never be alone.

Through our designs, we hope to bring you a sense of comfort and positive energy.